COVID-19 has become a global epidemic and is unfolding at an unprecedented pace. Four months into 2020 and the world is already a special place. The pandemic profoundly changed the way we work and work together today. Leaders who can make the shift to a partial or full work-from-home model will be better able to minimize disruption to business and serve their clients.
They will also help minimize future sales losses, create a new rate of confidence in their employees, and place their enterprise above COVID-19: Attentive customer support in these times will help for renewed growth once the pandemic subsidies.
As the pandemic runs its course, now is the time for companies to take full advantage of their data to forecast rising expectations and preferences for consumers and the internal workforce. Reading further down the blog you will be able to make this pandemic work to your advantage instead of a crisis.
When COVID-19 is Impacting the whole eCommerce Industry
Consumer habits have been driven to change instantly, and dramatically alter. Many in isolation or lockout are unable to practice their normal activities, especially when many local shops have been forced to close their doors for safety reasons. Concerns over the availability of supplies have sparked panic purchasing in bulk products.
For the firms who remain involved at this point, questions are constantly raised about how best to deal with the current market environment, and how best to adjust their strategies. This is a tough question to answer because the Coronavirus pandemic is so recent that conditions fluidly and everyday alter.
Initial hints of what could happen to industries and the economy could be gauged by looking at the evidence from the countries that first suffered from the COVID-19 impacts. Even during the Holidays eCommerce stores had to be prepared for Post-Covid reality. Though there is no certainty that many will pursue the same course, these countries ‘research shows valuable trends and observations.
Ecommerce Challenges- Check What are your Options
Online stores of all sizes will benefit from a transition to customer behavior for online buying since they are now well-positioned to meet the increasing market for products and services.
Ensuring that your ecommerce service website or app is optimized and ready will be critical in the success of your online offering, and how competitive you can be in an increasingly competitive landscape. Fortune states that:
- Companies with robust e-commerce offerings … will fare the best in the current turmoil
- Analysts agree that retailers still playing catch up on e-commerce will be the biggest losers. Retailers with good sites will lose the least
Those are some powerful alerts and it’s obvious that corporations need to make sure their website pages are more than just fine. They need to offer the best ecommerce service experience. They must first be discoverable through search engines when their customers want to make a purchase, and once customers are on the web, the ecommerce company must be receptive and reach or surpass customer’s expectations.
How to Restrict the Challenges of COVID-19 on Your Ecommerce Business
While the Coronavirus epidemic tends to impact on the world’s population and as their behavior adapts, companies with a solid ecommerce service will make sure they are there as customers need it.
As consumer behavior evolves as more and more consumers buy online, the industry will also shift and become more competitive as businesses fixate on this development. Whether your site is not identified for specific keywords in search engines, or the performance of your content lags behind your rivals, your ability to market will be significantly weakened. It is the modern equivalent to rubbing salt in a wound, in today’s harsh economic world.
For instance, since their fitness and e-commerce apps are especially well connected, Nike has managed to boost digital revenue by 30 percent.
This means that, instead of preventing marketing practices such as Analytics, Search Engine Optimization (SEO), Web Management, Conversion Rate Optimization (CRO), Pay Per Click (PPC) and Paid Media, etc businesses may be better helped by investing in (if not already doing so) or investing more heavily in these forms of channels…
Although each company is different and has its own challenges, investment in these fields will potentially help companies succeed in a competitive environment, and help mitigate the financial effects of the lack of offline revenue. Investment here will definitely deter the loss of online market share and will help position brands in readiness for the demand rise that will inevitably arise after this crisis over.
What Initiatives Brands are Taking to Cater there Customer with Ease in this Time of COVID-19?
Thanks to this paradigm shift in demand, both SEO and Paid Media may need to shift the focus of promotions to different keyword sets focused on current customer search habits.
Below is an analysis taken by Adobe which shows the consumer behavior during the panic buying:
1. Analyzing eCommerce sales by Adobe showed that purchases of cold, cough, and flu goods decreased by 198 percent, while internet orders of pain relievers decreased by 152 percent.
2. In both the U.S. and Canada, brick-and-mortar stores officially limit the amount of toilet paper patrons they can purchase. No wonder online toilet paper sales have spiked by 186 percent, according to data from Adobe.
3. According to Adobe’s report, ecommerce sales of items such as hand sanitizers, boots, masks and antibacterial sprays from the virus prevention segment have increased by 817 percent.
Bid approaches are going to continue to be modified in Paid Media, so SEO will offer fresh ways for new content styles so improvements to on-page optimization. Editorial content is typically viewed as a fast win because it generally needs no technical feedback and thus can be easily developed and introduced. The aim is to consider the purpose of your client and to have material that matches or exceeds their needs.
In this new era, when users continue to devote even more time browsing online, only minor improvements to the user interface and website load times of a site are likely to have a much greater effect on customer satisfaction and conversion levels. Carrying out a thorough study of how easily pages of a website are loaded inside various devices would typically expose ways to increase site speed, many of which can be fairly simple to implement and therefore represent quick wins.
Reiterate, page speed is a ranking factor in Google these days, and a lot of research has been published which shows a clear inverse relationship between page speed and number of conversions. Another such analysis by Amazon found that an improvement in another-second load times increased conversions by 7 percent.
In a similar way, by examining their journeys to conversion, making sites perform well for current users, and the resulting refinement of the process would allow consumers to have a smoother and more rewarding experience of checkout. It will almost definitely add uplifts to site-generated sales, which would undoubtedly also produce improvements in brand loyalty.
The Final Say
Even though the world is recovering from the impact of the Coronavirus pandemic, consumer behavior is compelled to change and shoppers are heading online even more. Ecommerce platforms are in a position to capitalize on this but only if consumers can find them first.
For the next few months, more customers will be having their first time attempting to buy online. The ability to win lifetime allegiance is enormous. The brands that act quickly now to plan and operate on their e-commerce departments will emerge from the crisis more strongly. Contact us If you are looking for Best Magento eCommerce Agency. You’d like to learn how we can help you multiply your Digital Commerce growth by offering strategy, creativity, technology, customer experience, managed services, and conversion-optimized digital marketing with data-driven marketing analytics.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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