Damas Added a Sparkle with Jewel of Commerce

Over a century old business adopts Magento to expand their commerce

Established in 1907, Damas Jewellery has earned an unmatched reputation across the entire middle east region. Splattering the essence of authentic craftsmanship, the brand has traveled a long way whilst proving their proficiency year-by-year.

Initially established to offer goldsmith services, they launched their first store in 1959, followed by an in-house brand ‘harmony’ in 1988, and so on. After gaining an unbiased reputation, they decided to expand their commerce and adopt Magento.

"Jewellery is like the perfect spice - it always
complements what’s already there."

Diane Von Furstenberg

Challenges

Understanding the bridge to enhance and expand

Showcasing wide range of designs and gems
High cost of maintenance of offline stores
Enhance the overall shopping experience
Expand their reach whilst controlling the overhead expenses

Solution

Building commerce with passion and dedication

Acknowledging the client’s aim to improve customer experience and expand their commerce, the team started building an outline.

After closely analyzing the present and past of the brand, it was time to build a bridge using technology. A bridge that connects the present and future of the brand, Damas, and its value.

The Strategy

Magento can be well-defined as string of features and extensions- We call it Jewel of Commerce.

The key focus was kept on building a seamless user experience and ease the backend processes. To attain this, several factors were kept on priority. Strategy included implementing liquid layout using masonary grid, Ajax Wishlist, 100% RTL Support, a 360-degree 3D image view effect to help make better decisions. Each of the integration as done prioritizing the ease of buyers.

Having said this, the massive list of products were well-segmented in the user interface to ensure that the visitors doesn’t get lost and spends a healthy time surfing through their wide range of products.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.

Client Speaks

Lama Nasser

Omnichannel & Customer Experience Head

"A robust and high-performing online store is what I visioned. Krish technocrats enabled the integration of customization appropriately. They were able to execute what they had promised during the development phase. From data migration to Magento commerce implementation, everything was done seamlessly."

Result

Flaunting the newly added diamonds

Apart from these, the average order per day increased by 20% and a 22% hike in average order value was noticed, which eventually boosted the confidence of the client and now they are planning to have Krish as their solution partner for the upcoming online stores for other regions like Bahrain, Kuwait, and others. Just like them, the team of technocrats at Krish also looks ahead to serve them for their future endeavours.

Get In Touch