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Top 5 Practices for a Smooth Migration from Adobe Analytics to Customer Journey Analytics
4 April, 2025 Migration from Adobe Analytics (AA) to Adobe Customer Journey Analytics (CJA) is now being regarded as a strategic step by visionary businesses. In a recent report by eMarketer, 72% of...
Adobe Analytics vs. Adobe Customer Journey Analytics: A Comparative Guide
2 April, 2025 In order to remain relevant, companies today need to make sense of the enormous amount of customer information available. Over the years, the Adobe Analytics (AA) tool has been useful...
The Role of AI in Revolutionizing Customer Experience (CX) for Digital Commerce Brands
31 March, 2025 As cliched as it sounds, consumer demands in the digital commerce sector are escalating at an unprecedented pace. Incorporating artificial intelligence (AI) has emerged as a crucial strategy to keep...
Building a Scalable Digital Ecosystem for Pharma Manufacturers – Key Trends, Use Cases, Integrations
28 March, 2025 Efficiency, quality, and accuracy are crucial aspects along with timely delivery for the pharmaceutical industry. The industry is gradually taking the digital leap, yet the transformation is yet to happen...
Patient Experience in the Digital Age for Hospitals & Clinics
26 March, 2025 The way patients interact with hospitals and clinics has transformed dramatically in the digital age. From scheduling appointments online to accessing medical records through patient portals, technology has reshaped every...
ACES, PIES & AI-powered Fitment Engines: Backbone of Auto Parts Aftermarket
24 March, 2025 The automotive industry is undergoing a major transformation, and auto parts dealers are at the heart of it. With the rise of digital commerce and a growing consumer preference for...
How AI-Powered Fitment Engines Streamline Auto Parts Integration
20 March, 2025 The automotive part industry needs more lubrication to smoothly slide for the right amount of digital transformation to simplify the auto part manufacturing, supply chain, repair, and insurance for enhanced...
Best Practices for Designing Mobile-friendly Fragrance Stores: 11 Must-have Features And Functionalities
18 March, 2025 Fragrances are the unseen, unforgettable, ultimate accessory, according to Coco Chanel. And we couldn’t agree more. The popularity of different perfumes has fueled the growth of the fragrance industry, which...
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